The Piazza: Commercial Real Estate Branding

The Piazza stands as a recently established luxury shopping plaza in Pittsburgh, PA. We collaborated with a brokerage and commercial real estate development team to craft a brand that enticed target businesses into signing leases at the plaza.

Utilizing the brand we devised, we oversaw a team of designers to produce marketing materials such as a highway billboard, digital ads, social media content, and site signage.

Timeline: 2021 – 2022
Role: Branding Consultant, Art Direction
Client: Burns Scalo Real Estate